From Adversity to Authority in Entertainment Marketing and Youth
Advocacy
Nicholas R. Tanner is not your average CEO. He’s a visionary brand strategist, serial entrepreneur, and
relentless advocate for youth empowerment—driven by purpose, resilience, and a deep passion for
creativity. As the founder and CEO of Tanner Marketing, he’s reshaping the landscape of entertainment
marketing, offering not just services, but true transformation.
The Rise of a Brand Architect
Hailing from Chattanooga, Tennessee, Tanner’s entrepreneurial journey is rooted in authenticity and
ambition. In 2015, he founded Tanner Marketing, an entertainment marketing and management firm,
with a clear mission: to elevate creatives, public figures, and brands through compelling narratives and
strategic innovation. What sets Tanner apart is his sharp instinct for talent and storytelling. From
managing rising stars to revamping the careers of public figures, he has built a powerhouse agency
trusted by names across television, sports, beauty, and music. Notable clients include former
heavyweight champion Deontay Wilder, R&B; artist Tiffany Evans, Caesar from Black Ink Crew, and
reality star Sidney Starr of Gworls.
A Career Sparked by Passion and Reinvention
Tanner’s road to success was anything but linear. After nearly a decade working in the hospitality
industry with global brands like Hilton and IHG, he transitioned into freelance talent management. His
first major break came with Ashley Jackson (Ms. Minnie from Little Women of Atlanta), followed by a
transformative role guiding the career of Ashley Nicole (Love and Hip Hop Atlanta). These early wins
validated his ability to merge brand strategy with personal storytelling, setting the tone for his future
empire.
Leading with Innovation and Integrity
Tanner Marketing is now recognized for its holistic approach, offering services in brand development,
event marketing, content creation, creative direction, talent management, and public relations. With the
mantra “Young, Fresh, Innovative, and of the Now,” the firm operates at the intersection of cultural
relevance and long-term growth, delivering results-driven solutions tailored to each client’s unique voice
and vision. But for Tanner, success wasn’t just built in boardrooms—it was forged through trials. From
2017 to 2019, a major business setback left him homeless. Nights of hunger and instability tested his
resolve, but never his commitment. He found strength through faith, grit, and an unshakable belief in his
purpose. In 2019, Tanner pivoted into the trucking industry to rebuild, and by 2024, he was back on top.
During a trip to Houston, he had the opportunity to meet and have a meaningful conversation with
hip-hop legend Bun B. Their exchange left a lasting impression, with Bun B’s words—“The only dreams
that die are the ones you let go of”—further inspiring Tanner to stay grounded in purpose and
perseverance.
Investing in Tomorrow’s Leaders
Tanner’s impact goes far beyond brand campaigns and red carpets. He is currently in the
developmental stages of launching a nonprofit organization called Tomorrow’s Innovators, designed to
provide youth—especially those from underserved communities—with practical training in business,
marketing, and content creation. The program is set to officially launch by Summer 2026, aiming to
equip the next generation with the tools they need to thrive in the real world.
Representing the Culture:
Current Client Highlights
Tanner Marketing continues to amplify influential voices across industries. Current standout clients
include: – Daishawn Franklin, creative force behind Indie Fashion, a growing brand known for producing
premiere fashion events, including the highly anticipated Indie Fest. – Southside Sino, an emerging
rapper generating buzz as he prepares for the release of his debut album. – Shakira V Clark, a celebrity
hairstylist and recent winner of the Hair Battle at the Black Beauty Expo in Atlanta.
A Legacy in the Making
Nicholas R. Tanner is building more than a brand—he’s building a movement. Whether he’s guiding a
celebrity career, mentoring young creatives, or crafting narratives that resonate with global audiences,
his approach is rooted in empathy, excellence, and empowerment. As he continues to expand his
influence through Tanner Marketing and his forthcoming nonprofit, one thing is certain: Tanner is not
just shaping brands—he’s shaping futures.
