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Thelosangelesjournal > Blog > Life & Style > Beyond Fashion: The Art of Timeless Jewelry — The Vision of Randa Choueiri
Life & Style

Beyond Fashion: The Art of Timeless Jewelry — The Vision of Randa Choueiri

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Last updated: October 30, 2025 3:10 pm
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In a world where trends shift as swiftly as the seasons, true artistry stands apart. At the heart of Randa Choueiri’s creative philosophy lies a simple yet profound belief — jewelry should not merely follow fashion, but transcend it. Her work embodies a rare dialogue between art, architecture, and emotion, resulting in creations that are both deeply personal and universally timeless.

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A Foundation Built on Art and Design

After earning a triple degree from the Beirut University College (now the Lebanese American University) in Interior Design, Fine Arts, and Advertising, Randa expanded her creative journey by specializing in Fashion Business at Kennesaw State College. Her pursuit of mastery continued at the Atlanta College for the Applied Arts, where she refined her skills in Ceramics and Stained Glass, laying the groundwork for her future as an artist whose work would bridge disciplines and materials.

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Crafting a World of Form, Movement, and Material

From her earliest explorations, Randa meticulously tailored her own world of design—one that celebrates innovation through the fusion of glass, metal, and artistic imagination. For over two decades, she has shaped extraordinary creations that range from sculptures, tableware, and corporate gifts to fine art and jewelry, each reflecting a deep understanding of structure, texture, and light.

Guided by an architectural imagination, Randa’s jewelry emerges as a symphony of contrasts: bold yet refined, timeless yet contemporary. Each piece carries within it the spirit of maturity—the quiet strength that comes only through patience, time, and unwavering dedication to craft.

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Like sculpture, her jewelry embodies permanence.

Like art, it evokes intimacy.

Every creation is designed not simply to adorn, but to be lived with, cherished, and celebrated—as art in its purest, most personal form.

Randa Choueiri International: Where Vision Meets Legacy

Today, as the Creative Director of Randa Choueiri International, she leads a design firm that stands at the crossroads of glass art, interior design, and fine jewelry. Her mission is clear: to take her collectible creations to the next level—positioning them within the global landscape of Art, Fashion, and Jewelry while preserving the authentic craftsmanship that defines her brand.

Her firm’s evolution is a testament to her belief in artistic synergy—where each project is not merely designed but conceived as an emotional narrative. Randa’s works reflect a timeless elegance that bridges Lebanon’s cultural depth with a universal artistic language.

A Legacy of Collaboration and Excellence

Randa’s success extends far beyond the atelier. Over two decades, she has transformed concepts into timeless creations for banks, global corporations, cultural institutions, and professional associations across Lebanon and beyond. Her corporate gifts, trophies, and interior design projects tell stories of prestige, creativity, and identity.

Cultural collaborations have been central to this journey. Both the American University of Beirut’s Archaeological Museum Boutique and the National Museum of Beirut Boutique have consistently entrusted Randa to design exclusive collections that embody Lebanon’s rich heritage. In her glasswork, history comes alive—its brilliance and reflection echoing the nation’s legacy of artistry and innovation.

Trusted by Leading Institutions

Randa’s excellence has earned the trust of an impressive portfolio of clients, including:

BLC Bank · Cisco Group for Telecom · Pierre Fabre · Avène-Aderma Pharmaceuticals · Orkila Chemicals · Ordre des Pharmaciens du Liban · Faculté de Médecine Dentaire (USJ) · Clemenceau Medical Center (Johns Hopkins) · Almaza · Beirut Horse Racing Awards · American University of Beirut Archaeological Museum · National Museum of Beirut · Ambisome Pharmaceuticals

Art That Transcends Time

Randa Choueiri’s creations are not mass-produced ornaments; they are the culmination of artistry, emotion, and vision—unique statements that balance elegance, creativity, and strength. Each piece is an invitation to experience art beyond fashion—to connect with something eternal, refined, and profoundly human.

Through her journey, Randa has redefined what it means for jewelry to be timeless: not simply beautiful, but meaningful; not just worn, but lived.

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