In the ever-evolving world of luxury fashion, few brands have captured the pulse of contemporary culture as boldly as JOSHUA SANDERS. At the helm is Vittorio Cordella, the CEO and Creative Director whose visionary approach has transformed the Italian footwear label into a global phenomenon.
Splitting his time between Los Angeles and Milan, Cordella thrives on the cultural duality that defines the brand’s DNA. This multi-cultural influence serves as the heartbeat of JOSHUA SANDERS, seamlessly blending high fashion sensibility with street-inspired creativity.
Having previously owned two stores in Italy specializing in footwear and apparel, Cordella embarked on a bold journey in 2012 to launch his own brand. His mission: to create cutting-edge high-street couture sneakers for a new generation of style-conscious consumers. With an unwavering commitment to fine Italian craftsmanship and a touch of playful irreverence, JOSHUA SANDERS quickly became synonymous with innovation and individuality.
A Global Following of Style Icons
From Kate Hudson and Kylie Jenner to G-Dragon, Emily Ratajkowski, Blake Lively, J-Hope of BTS, Jennie of Blackpink, and Liu Wen, JOSHUA SANDERS has captivated an international roster of trendsetters. This cult following reflects the brand’s unique position at the intersection of luxury, youth culture, and streetwear aesthetics.
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Commitment to Craftsmanship and Sustainability
At its core, JOSHUA SANDERS embodies a dedication to quality and craftsmanship. Every ready-to-wear piece is proudly made in Italy, leveraging the nation’s esteemed manufacturing heritage. From concept to creation, skilled artisans meticulously shape each product using the finest local materials, ensuring excellence in fabric selection, construction, and finishing.
Beyond superior quality, JOSHUA SANDERS champions ethical and sustainable fashion practices, working closely with Italian workshops and artisans. This commitment supports local communities while promoting fair labor and environmental responsibility—values increasingly relevant for today’s style-conscious consumer.
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Global Presence and Retail Excellence
JOSHUA SANDERS’ fusion of high fashion and urban aesthetics extends beyond its product line to its retail experience. Highlighted multi-brand boutiques in America and Europe and especially Asia serve as platforms for fashion enthusiasts to discover the brand’s innovative designs in key markets.
Key Destinations Include:
Palacio de Hierro – Mexico
Bloomingdale’s – USA
APROPOS – Germany
BOON THE SHOP – Korea
These prestigious locations reflect the brand’s strategic presence in major fashion hubs, offering curated selections of contemporary luxury for a discerning global clientele.
A Visionary Future
For Vittorio Cordella, the journey is far from over. As a passionate creative soul, he continues to seek out new opportunities and cultural movements that will shape the next chapter of JOSHUA SANDERS. His ability to stay ahead of the industry while honoring Italian craftsmanship cements the brand’s position as a leader in luxury footwear and ready-to-wear.
With its unique blend of heritage, innovation, and global appeal, JOSHUA SANDERS stands as a testament to Cordella’s vision: “A brand where pop culture meets playfulness, and every creation tells a story of style, creativity, and craftsmanship.”and where every creation tells a story of style, culture, and craftsmanship.
